The 21st century has proven to be the most influential and developing time on major aspects of lifestyle and human life form. Online shopping has given a whole new outlook to the experience of basic shopping – Every.Single.Thing. is available on the internet and life couldn’t be any simpler! But such advancement has a poor impact on the shopping centers and retail outlets. For them, it’s just a constant struggle to keep up with the innovative solutions of e-commerce. It’s a battle they can’t afford to lose but are equally scarce with resources to combat the same. Statistics have also shown that 84% believe that Retailers should be doing more to integrate their online and offline channels.
Along with the challenging competition, they are devoid of a similar platform to showcase their products or offers as well, which in turn leads to a fall in their total number of walk-ins. This also has its repercussions on customer acquisition- which becomes expensive due to difficulty in retaining consumers.
Online shopping also has its cons on the consumer’s perspective as well. As much easy it is to shop in a click, equally difficult it is to put your trust in the virtual picture. One is always doubtful of the product authenticity viewed on the screen, we don’t obtain one on one feel of the same. There is lack of information and personal assistance, which leads to lots of browsing to find the perfect product- still with hints of doubts.
Keeping all perspective on stand, we introduced MallDesk. We intended to provide boon to the retailers and ease their struggle and hence created a product that would help them combat with their war with the e-commerce. We provide an outlet to the sellers to advertise and showcase themselves at par with the online trends. We have established a platform for shopping centers to showcase, connect with consumers and grow themselves via means of internet-based application accessibility.