“Social media is about the people! Not about your business. Provide for the people and the people will provide for you.”
- Matt Goulart
Instagram happens to be one of the top most popular social networking sites surpassed only by Facebook. . It was created by Kevin Systrom and Mike Krieger and launched as a free IOS app in 2010. Instagram is a mobile, desktop and Internet-based photo-sharing application and service that allows users to share photos and videos either publicly or privately. From applying various digital filters to their images, to adding location through geotags, Instagram introduced “stories” feature and live-video functionality to Stories in the last few years.
Instagram recently announced 800 million users in their blog post, with about 65% of world’s top 100 brands using it. The creators understood the importance of visual elements to people and catered to that need by building a social network via Instagram. Let us list out a few advantages of using Instagram for your social media marketing:
Here's how you could incorportae Instagram in your social media marketing strategies:
1. Engaged users
Research data shows that Instagram is ahead of Facebook, Reddit, Pinterest and more when it comes to time spent on site engaging traffic than any other social channel. Since we all know that repeat customers are more important, the likelihood of customers purchasing your product and eventually following you on instagram will end up being loyal to the brand. The reason behind that is, instagram helps you in engaging with your target audience and that leads to repeat purchases from the same brand.
2. User-generated content
Also known as user-created content includes user’s sharing photos, to photo contests, to product or company reviews, which comes in all sizes and shapes. Brands use this user-generated content available from the web and feature it in their own social media platform giving the credit to the creator. For example, Apple started a campaign #shotoniphone, which is a core part of Apple’s marketing campaign that helps the brand reach its target audience in a different way. This campaign has been successful as it encourages its customers to feel like a part of the community.
3. Constant visibility of your brand
With the Stories on Instagram, your brand can stay on the top of the feeds and always be visible to your target audience compared to regular posts. Since Stories vanish in 24hours, companies do not have to spend much money on getting professional photos and this helps develop more transparency between the brand and its audience.
4. Its lively
- It might seem bizarre to add this point to its advantages but it’s a fact. The photos are raw, authentic, trendy, full of life, eye-catchy and fun. Instagram content is more engaging and you can diversify your content with resources that you already possess.
Need some Brand Inspiration? Here's how a few of the top Brands have integrated Instagram to their Branding & Marketing efforts.