Content marketing taps the most crucial stages of the buying process which involves raising awareness and educating consumers about a product they had never considered before.
Content marketing has been defined as a strategic marketing approach that focuses on creating and dispensing valuable, relevant, concise and consistent information to attract and retain target audience that ultimately leads to profitable consumer action.
In this era of digitization, there is a major significance of digital marketing as part of the marketing strategy practiced by any type of organization. And since digital marketing is co-related to content marketing, the success or failure of the company’s online communication directly depends on the quality of content marketing.
Content marketing can be employed at all stages of buying process, from brand awareness strategies to retention and upsell. Whether you share images on social media or write blogs, companies find ways to connect and engage its target audience. It is a vital part of every brands' digital marketing strategy.
Trust and loyalty go hand-in-hand when it comes to consumer’s final decision to purchase a product. Usually consumers prefer buying those products that have a credible brand name in the market. And that’s where content marketing plays a role in creating a signature style that helps build acknowledgement and expresses your brand’s personality.
The best part of content marketing is that there are numerous ways of displaying and sharing content online, which include:
Blogging has become a mania and the most preferred form of content marketing where a company’s blog can enforce its brand as an expert in its field. Blogs can help improve your website’s search engine optimization and increase traffic to your website via inbound links.
Infographics are a powerful presentation of information in the form of long, vertical graphics which include charts, statistics, graphs and other information.
Content marketing with videos is considered to be the paramount form of digital marketing. You can transform complicated topics in to meaningful visuals by producing a story telling message that helps develop brand identity amongst your target audience.
4. Live video streaming
This year has been the year of live video streaming, wherein many brands have taken the advantage of this and connected to their target consumers on a personal level. The brands also shared their launch of upcoming products or services which catered to the mass target audience without spending much money on other forms of marketing.
More and more awareness is created by podcasts these days. A podcast gives you recognition and popularity that is completely different from what memes and gifs would do.