DP TradeKing is a leading stock-broking and wealth management firm based in Anand, the milk city of India. DP TradeKing approached Om Infosolutions with a goal of reinventing the brand and creating a platform to simplify customer engagement procedures for wealth management and stock broking.
Our recommendation for DPTK’s rebranding architecture was to recreate an identity that will capture aspirations. The Lion carries himself like a king, to which you can always seek for his counsel when you need courage and strength and will show ways that have not been imagined. DP TradeKing as the name suggests, masters the trading kingdom and it had to convey just that.
Om Infosolutions designed an effective Brand just like the master of the kingdom with their Lion mascot ‘Lauriee’ and an online platform that could be easily accessible by customers to get everything they need from research about stocks, place trades, wealth management and more.
The success of the new branding strategy has renewed the company’s commitment to expansion in major cities of India and customer acquisition through the web has increased 3X with customers now getting a better understanding about stock trading and wealth management through the platform.