eMist is basically what the mankind needs and calls for- an alternative to quit smoking and save ourselves. What they were in need for was a website that screamed trustworthy and authentic option to rely upon, because when it comes to health, one needs to be highly convincing of their product.
We were required to create a brand identity that reflected the product to be a healthier option, hence we chose green as our base color to connect instantly to the term “healthy and safe”.
The brand and website design hold a contemporary look and a healthier feel, followed by a flow and structuring in such a manner that it easily guides the user from step ‘why’, ‘what’ to step ‘buy’. The website has been kept highly informative with inclusion of appropriate facts and figures as well as leads to an easy build-up of needing to purchase the product.
The product includes a refill that comes in various flavors, which inspires the packaging design as well. It reflects the moto of the brand as well as stays at par to the modern designs and outlook, hence perceived as a distinguished brand.